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Robot is Iyanthiraa now?

Some news portals reported that Robot has been rechristened Iyanthiraa. However there is no official word from the production company or the crew.

Interestingly we noticed in some of the internet forums many people are asking what Iyanthiraa means. Iyanthiram means machine in tamil. By changing Iyanthiram to Iyanthiran, it adds a human dimension to it. So we are given to understand that a machine with human tendencies can be termed as Iyanthiran. This word has all the hallmarks of inimitable Sujatha! It is an interesting name that sure to kindle some curiosity. It is novel, unique, trendy and catchy and we really love it.

But is it really a tamil name? Sujatha is an authority in coining Tamil equivalents of familiar and popular English words. However it takes time, sometimes few years for some new words to enter people’s vocabulary after which it becomes like a normal word. Until then, it is going to be hard for people to recognize a name. It will continue to be a marketing nightmare for the movie makers. Secondly, will the Tamilnadu government recognize this as a Tamil name for the purpose of tax exemption? But then, the government does not seem to have any hard and fast rules to determine if a word is really a tamil word. A case in point: Sivaji and Dasavatharam are not tamil words.

Some may argue that for a Super Star’s movie, title is of least significance. A Rajini’s movie is a Raini’s movie no matter what you choose to call it. I have no choice except to agree with you on it. I recall when Chandramukhi was announced it created a mini-controversy that Rajini chose to act in a movie titled after the movie’s lead female character. Needless to say, that the movie went on to break all records making that argument completely baseless. If the movie was named Vettaiyan do you think that the results would have been different? We think not.

When the title Sandiyar created a huge controversy, Kamal Hassan gave in and changed the title of the movie as Virumaandi. That time he said in an interview a title of the movie has very little to do with the movie itself. For example, he could even name the movie as “Kamal 2004″ and it is neither going to change the substance of the movie nor the results would be any different.

“Kamal 2004″??? That would be outrageous, but we see your point Sir!

1 comment

1 Robot is Iyanthiraa now? | Marketing { 02.02.08 at 2:48 pm }

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